There are many traditions that have evolved over the years on board cruise ships, some good, some bad, some indifferent. “If I Were Not Upon The Sea” is a spoofy skit [or read goofy if you prefer], drug out over the years by cruise directors and their staff and involves a lot of pawing, double entendre and generally burlesque humor. And, maybe unfortunately, it still makes occasional appearances on board. One night you may be entertained by a show that cost $1.6 million to produce (that is the figure given by the cruise director for Princess’ “British Invasion” which to date has only been used on one ship with a mostly British audience). The next night, in these days of cutting budgets wherever possible, the evening show might be a crew variety show with a highlight being the cruise staff’s production of “If I Were Not Upon The Sea.” Knock offs of old TV game shows featuring passenger participation are also a low-cost favorite. Ironic: one night a $1.6 million show and the next night a knock-off of “To Tell The Truth.”
When I started on cruise ships, in the late 60′s, it was a different world. Holland America had a Dutch crew. My table for two (the Roman Catholic priest and I) had a waiter and bus boy who ONLY served our table, plus a wine steward and bar steward standing by. Entertainment, such as it was, usually included an aging dance duo, a dance band, and a soloist. A few spotlights, no stage, no production crew, simple, and frankly rather boring. There were movies in a genuine theater, all of which was followed by a sumptuous and lavishly presented midnight buffet. There was no casino. The purser organized bingo games and tracked the money to insure that all the money paid in was returned to the winning passengers. The cruise director would tell you what to do in the ports and where to shop, and when in port you’d see the cruise director visiting all the stores and attractions to collect his money. Cruise directors in those days lived large and they all had nice villas somewhere. Cruising was expensive but it WAS an all-inclusive vacation.
Well life has changed! I was on Holland America when they announced they were scuttling the Dutch crew. My wife was on Cunard when they announced they were terminating the British crew. Today’s crews, although wonderful and without attitude, are mostly from Indonesia, the Philippines, and Eastern Europe. On most ships today a waiter and assistant waiter take care of three to five tables, including getting bar drinks and being the expert on wine. There may be one sommelier on the entire ship! And all he revenue from the ports and the shops and the Bingo goes to the cruise line. I remember when Carnival started up and all the other cruise lines looked down their noses at Carnival. Royal Caribbean introduced 6 slot machines, tucked away in the dark corner of an upper deck, for gamblers (presumably and other degenerates) who simply had to gamble no matter what. Now the casino is the most prominent location on most ships.
“All-inclusive”: you’ve GOT to be kidding! Expect to pay extra for everything. You want the “good” food: pay for it. Forget about the Midnight Buffet [which was an extravagant waste anyway]. Food is all portion controlled which not only cuts cost but is better for the environment as well as the health of passengers. Entertainment has changed as well. Cruise lines will do almost anything to be “different”, so much so that “different” on cruise ships now consists of being the same as everyone else. Cruise lines are like lemmings. One line introduces something, then everyone follows suit.
One of the early concerns about cruise marketing was something called “commoditization.” [Defined by Wikipedia as: "the process by which goods that have economic value and are distinguishable in terms of attributes (uniqueness or brand) end up becoming simple commodities in the eyes of the market or consumers."] The fear was that eventually cruise lines would compete solely on price and cruising would become a commodity . There would be nothing unique about the experience or about a particular cruise line. So everyone has big-screen, outdoor movies, circus acts, and $1.6 Million shows. Cruising has become Vegas at sea and people love it! Cruising is big business and is making big bucks. Don’t let the price competition fool you: that’s commoditalization. Royal, regal, majestic, princely . . . think of any of the royal terms you can imagine. Let the marketing departments go wild with promises, but the bottom line . . . What determines what you get – as usual – is the price.
When I started cruise ships had a Catholic priest, a Rabbi, and a Protestant Chaplain who was sometimes me. Eventually they dropped the Rabbi, except on High Holy Days, and now most cruises don’t even have a Rabbi then. The Protestant Chaplain was the next to go, except on Easter and Christmas, and now many cruises just have the cruise staff fill in and read some kind of generic service designed to create warm feelings. Last to go, the Catholic priest. Every accommodation that can be sold is sold. And most people don’t care since they are on vacation and if you’re getting away you might as well get away from church as well.
The other thing we used to worry about when I had cruise only travel agencies was something I called “peeling the onion.” Twenty years ago we’d watch as cruise lines eliminated one thing, then another, all to cut costs. My concern was that if you remove enough layers from the onion, pretty soon there is nothing left! But the cruise industry has, successfully I might add, been peeling the onion for twenty years and continues to do so cutting back here, there and everywhere, hoping that customers either don’t notice or don’t care. And since the customers keep coming back . . . Anything that does not create onboard revenue is, or will soon be, history. Theaters don’t create revenue, so you either watch a movie while swimming or on your stateroom TV, but don’t worry about missing anything because these are the same movies you’ve been seeing for years. The shows are there to entertain you, but also to give you the opportunity to buy drinks. But that too may be changing. Norwegian Cruise Line has introduced a “Dinner & Show” extra where, by combining two previously free items, they can charge $25-35!
Set in the 217-seat, two-floor Spiegel Tent, Cirque Dreams is a theater-in-the-round show with a surreal mix of motor-mouth monologues, singing, acrobatics, audience participation and food. Reviews have been mixed; those who like it really like it, and those who don’t have a viscerally negative reaction.
Everything is for sale! On board shopping malls with the same “special discount” sales every cruise. Teeth whitening, acupuncture, Botox, dozens of spa “treatments” making promises that would never pass FDA muster. Cruise lines used to pride themselves in their onboard collection of art: now it’s all art for sale. Pictures, videos, coffee cards, soda cards, good brewed coffee, ice cream, quality food, tours of the ship, special luggage handling, Internet, special suck up treatment from the staff . . . you name it and it’s for sale. And it’s probably only a matter of time before plastic surgery is offered as well! “Oh, after your world cruise Janet you look so much younger!”
Cruise Critic, an online forum popular with frequent cruisers and where I occasionally contribute on the “Panama Canal” board, has a fascinating article Nickel and Dimed? 22 Cruise Ship ‘Added Fees’ Compared that’s well-worth reading. It’s not just one cruise line, but across the board everyone is scheming and dreaming up ways to make more on board revenue. Cruise Critic readers were allowed to vote and hands down the most obnoxious extra was . . . drum roll! . . . Royal Caribbean for charging an extra $15 – $37.50 + 15% gratuity for the items they know guests love to eat and have always been staple menu items in the main dining room. Nothing special here . . . other than the added charge.
On several of its ships, Royal Caribbean’s main dining room menus encourage passengers to celebrate their cravings with a $15 filet or $37.50 surf ‘n’ turf. Since cruise-time immemorial, these options were fee-free on at least one night in the MDR. The freebies are still there in some capacity, but they’re shrinking in size and, many say, quality. But what might be more frightening than the food is the confusing 15 percent gratuity Royal levies. The food is certainly unique; the service and venue are not. There is no special presentation of the lobster, no dancing crustacean or opera-singing claw.
You gotta admit, these guys have balls!
Now I have a vested interest in this. Years ago, when it was relatively cheap, I bought Carnival stock, Princess stock [now UK Carnival stock], and Royal Caribbean. The stocks have done well and I’ve made money. I know people like to grouse, complain and winge about all the extra charges on board, but the fact is that it is the onboard revenue that makes the difference between profit and loss. And the cruise line makes a whole lot less than you might expect.
Consider this breakdown from WORLD CRUISE INDUSTRY REVIEW:
I’m sure most cruise passengers assume that the cruise line is making a whole lot more than 10.7% before taxes [and taxes are another whole issue]!
The mantra for working on board a ship as well as in the cruise industry is “Things Change”! And they do. Face it: most people could NOT afford to have taken those cruises back in the late 60′s. Today most people can afford to cruise and cruising is one of the most cost-effective ways to vacation and see the world.
